Post by account_disabled on Feb 15, 2024 4:06:00 GMT
Luca Bordin , General Manager of Nielsen Media, emphasized this classification by underlining that: “Companies now have the opportunity to integrate these new segments into their customer intelligence via dedicated data platforms, thus making them exclusive, actionable and predictive: an important contribution to creating competitive advantage in the era of data driven marketing .” experts! FIND HOW Payment methods and fears related to e-commerce The report also focused on the payment methods preferred by multi-channel consumers. Among the main solutions, PayPal stands out (used by 45% of the sample) and rechargeable prepaid cards (41%), while in third position we find credit cards (37%).
The most advanced users use PayPal in particular, while Oman Phone Number List Digital Bouncers and Digital Rookies use prepaid cards. There are also barriers that hold back less advanced categories, such as the Digital Unplugged who do not rely on e-commerce because they cannot try the products before purchasing them, they do not appreciate having to pay in advance and then have them at home, they suffer from the lack of a meeting with the seller and are afraid that buying online will lead to scams and data theft.Luca Bordin , General Manager of Nielsen Media, emphasized this classification by underlining that: “Companies now have the opportunity to integrate these new segments into their customer intelligence via dedicated data platforms, thus making them exclusive, actionable and predictive: an important contribution to creating competitive advantage in the era of data driven marketing .”
Do you want to sell online? Create your e-commerce with our experts! FIND HOW Payment methods and fears related to e-commerce The report also focused on the payment methods preferred by multi-channel consumers. Among the main solutions, PayPal stands out (used by 45% of the sample) and rechargeable prepaid cards (41%), while in third position we find credit cards (37%). The most advanced users use PayPal in particular, while Digital Bouncers and Digital Rookies use prepaid cards. There are also barriers that hold back less advanced categories, such as the Digital Unplugged who do not rely on e-commerce because they cannot try the products before purchasing them, they do not appreciate having to pay in advance and then have them at home, they suffer from the lack of a meeting with the seller and are afraid that buying online will lead to scams and data theft.
The most advanced users use PayPal in particular, while Oman Phone Number List Digital Bouncers and Digital Rookies use prepaid cards. There are also barriers that hold back less advanced categories, such as the Digital Unplugged who do not rely on e-commerce because they cannot try the products before purchasing them, they do not appreciate having to pay in advance and then have them at home, they suffer from the lack of a meeting with the seller and are afraid that buying online will lead to scams and data theft.Luca Bordin , General Manager of Nielsen Media, emphasized this classification by underlining that: “Companies now have the opportunity to integrate these new segments into their customer intelligence via dedicated data platforms, thus making them exclusive, actionable and predictive: an important contribution to creating competitive advantage in the era of data driven marketing .”
Do you want to sell online? Create your e-commerce with our experts! FIND HOW Payment methods and fears related to e-commerce The report also focused on the payment methods preferred by multi-channel consumers. Among the main solutions, PayPal stands out (used by 45% of the sample) and rechargeable prepaid cards (41%), while in third position we find credit cards (37%). The most advanced users use PayPal in particular, while Digital Bouncers and Digital Rookies use prepaid cards. There are also barriers that hold back less advanced categories, such as the Digital Unplugged who do not rely on e-commerce because they cannot try the products before purchasing them, they do not appreciate having to pay in advance and then have them at home, they suffer from the lack of a meeting with the seller and are afraid that buying online will lead to scams and data theft.