Post by sakibkhan49 on Feb 25, 2024 3:32:54 GMT
Introduction The combination of marketing and artificial intelligence is the protagonist of a rise that now seems unstoppable. Marketing activities that use AI technologies are multiplying day after day. Behind an opaque veil of opportunity lies a fierce threat: Will there come a time when artificial intelligence will replace the job of a marketer? The question is not trivial and is amplified when we become aware of AI technologies capable of writing creative texts and posts. How can a social media manager, in particular, defend his professionalism from applications of this kind? To understand the phenomenon in its entirety and understand what the future implications may be, it is necessary to take a step back. So let's start by understanding what artificial intelligence basically is. technological progress: marketing and artificial intelligence What is artificial intelligence? Artificial intelligence refers to the ability of a machine to demonstrate human capabilities such as reasoning, planning, learning and creativity.
AI, together with the Internet of Things, robotics and genetic engineering is at the basis of the fourth industrial revolution in which we are witnessing an interpenetration between the physical, digital and biological world. Artificial intelligence is already used in several commonly used technologies such as speech recognition , medical diagnostics, chatbots and so on. We experience its intelligence Chinese UK Phone Number List when Netflix offers us series that we might like or when Amazon recommends certain products to us on the assumption that they might interest us. But how do you train machines? Through techniques called machine learning and which are based on the use of data. One of these techniques is called “ Supervised Learning ” and consists of providing the machine with a series of data that must act as examples. When the computer recognizes similarities between the data provided and the real case, it will produce certain responses as given by the programmer. Without going into technical details, it is enough to know that there are also other machine learning techniques such as the so-called " Deep learning " which is based on multi-layer neural networks . In any case, we are talking about a market that globally reached the value of 67 billion euros in 2021 according to an analysis by Bain & Company ; in Italy it is around 300 million euros in 2020, recording a +15% compared to 2019 (source: AI Observatory of the School of Management of the Polytechnic of Milan). Let's now see what the main applications in marketing are. Between artificial intelligence and marketing: the best-known applications Artificial intelligence is already widely the subject of active policies in marketing.
Perhaps the best known use is in the customer care field . Nowadays, making a request for assistance means for customers to turn to chat or virtual assistants, operating 24 hours a day, capable of automatically processing the simplest requests and channeling the more complex ones to specific human operators. This allows companies significant savings, as well as better management of flows and responses. But the advantages for businesses don't end there. Through artificial intelligence it is possible to carry out analyzes of audio conversations and evaluate customer sentiment regarding certain services and/or performances. Not only that, thanks to the masses of data that we leave while wandering around websites, artificial intelligence systems are able to offer us personalized advice on products or services that we might like. This allows an increase in conversion rates for companies that have equipped themselves with this technology. analysis and mapping between artificial intelligence and marketing The benefits are not limited to just businesses. The customer journey is mapped by these deep learning technologies, triggering personalization paths that improve the user's shopping experience.
AI, together with the Internet of Things, robotics and genetic engineering is at the basis of the fourth industrial revolution in which we are witnessing an interpenetration between the physical, digital and biological world. Artificial intelligence is already used in several commonly used technologies such as speech recognition , medical diagnostics, chatbots and so on. We experience its intelligence Chinese UK Phone Number List when Netflix offers us series that we might like or when Amazon recommends certain products to us on the assumption that they might interest us. But how do you train machines? Through techniques called machine learning and which are based on the use of data. One of these techniques is called “ Supervised Learning ” and consists of providing the machine with a series of data that must act as examples. When the computer recognizes similarities between the data provided and the real case, it will produce certain responses as given by the programmer. Without going into technical details, it is enough to know that there are also other machine learning techniques such as the so-called " Deep learning " which is based on multi-layer neural networks . In any case, we are talking about a market that globally reached the value of 67 billion euros in 2021 according to an analysis by Bain & Company ; in Italy it is around 300 million euros in 2020, recording a +15% compared to 2019 (source: AI Observatory of the School of Management of the Polytechnic of Milan). Let's now see what the main applications in marketing are. Between artificial intelligence and marketing: the best-known applications Artificial intelligence is already widely the subject of active policies in marketing.
Perhaps the best known use is in the customer care field . Nowadays, making a request for assistance means for customers to turn to chat or virtual assistants, operating 24 hours a day, capable of automatically processing the simplest requests and channeling the more complex ones to specific human operators. This allows companies significant savings, as well as better management of flows and responses. But the advantages for businesses don't end there. Through artificial intelligence it is possible to carry out analyzes of audio conversations and evaluate customer sentiment regarding certain services and/or performances. Not only that, thanks to the masses of data that we leave while wandering around websites, artificial intelligence systems are able to offer us personalized advice on products or services that we might like. This allows an increase in conversion rates for companies that have equipped themselves with this technology. analysis and mapping between artificial intelligence and marketing The benefits are not limited to just businesses. The customer journey is mapped by these deep learning technologies, triggering personalization paths that improve the user's shopping experience.