Post by sakibkhan50 on Feb 27, 2024 3:32:39 GMT
With a very Italian target, this campaign wanted to separate ketchup and pasta by celebrating them thanks to a lot of irony. These two ingredients, often combined, cause the indignation of many Italians who find this "recipe" one of the worst culinary crimes. Often only pasta is considered the victim of this combination and for this reason Heinz has decided to defend its product by pointing out that there are two victims on the plate. The teaser campaign began in October 2022 with a guerilla marketing strategy between the pasta and sauce shelves. Many phrases could be found in some supermarkets that proposed, in an ironic tone of voice, how to best combine ketchup and also involved several social influencers. Furthermore, during a match at San Siro a teaser video was launched and bags containing Heinz and Molisana were distributed. For the occasion of World Pasta Day 2022 they finally revealed the entire campaign, followed by a competition that lasted about a month with t-shirts as prizes. The Limited Edition Garofalo Pasta Garofalo and PlayStation With the claim "Pasta is a game to play together" comes the collaboration between these two apparently very distant worlds: Pasta Garofalo and Playstation. This partnership aims to bring together different generations such as parents who cook and children who love video games.
The commercial fully represents this situation where two brothers, after finishing playing, start cooking pasta for their mother as if it were a real challenge. They created a paste especially for the occasion that represents the characteristic symbols of the Ecuador Mobile Number List Playstation joystick: Circle, Cross, Square and Triangle. You could also take part in a contest on Instagram with the possibility of being drawn to win a Playstation 5. Finally, they also created an instant win competition on the dedicated site with the possibility of winning various gifts. Pasta Garofalo and Naples Since 2010, Pasta Garofalo has been the official partner of the Naples football team and on the occasion of the third championship won by the team in 2023, it has decided to celebrate it. Thus a Limited Edition was born : the ENNE pasta shape represents a football with the letter symbolizing the team inside, still available for purchase while stocks last. The packaging also strongly recalls the team through the white and blue colors. Finally, four recipes were created especially for the occasion which the sports commentator Pierluigi Pardo also commented on during a conference. Marcell Jacobs with Molisana The 100% Italian pasta company has decided to have the Italian Olympic champion Marcell Jacobs as its testimonial for 3 years , who fully embodies " the tenacious spirit " that has represented the company for four generations.
In March last year the sprinter became the global ambassador of Molisana . He was chosen because he embodies the image of health and well-being due to a healthy and balanced diet. In fact, he declared that he had often eaten Molisana wholemeal pasta even before the start of the collaboration. The collaboration also led to the creation of two commercials , one 15 and one 30 seconds long, which show Marcell running, while the wheat grows around him until it turns golden. This support shows the alignment between times and sacrifices for an excellent raw material and the mettle of an athlete. Conclusion For this World Pasta Day it was nice to see how this fundamental ingredient for our culinary tradition is represented and told by companies and their communications. These are just some of the many campaigns that have celebrated pasta over the years. Do you know any others?
The commercial fully represents this situation where two brothers, after finishing playing, start cooking pasta for their mother as if it were a real challenge. They created a paste especially for the occasion that represents the characteristic symbols of the Ecuador Mobile Number List Playstation joystick: Circle, Cross, Square and Triangle. You could also take part in a contest on Instagram with the possibility of being drawn to win a Playstation 5. Finally, they also created an instant win competition on the dedicated site with the possibility of winning various gifts. Pasta Garofalo and Naples Since 2010, Pasta Garofalo has been the official partner of the Naples football team and on the occasion of the third championship won by the team in 2023, it has decided to celebrate it. Thus a Limited Edition was born : the ENNE pasta shape represents a football with the letter symbolizing the team inside, still available for purchase while stocks last. The packaging also strongly recalls the team through the white and blue colors. Finally, four recipes were created especially for the occasion which the sports commentator Pierluigi Pardo also commented on during a conference. Marcell Jacobs with Molisana The 100% Italian pasta company has decided to have the Italian Olympic champion Marcell Jacobs as its testimonial for 3 years , who fully embodies " the tenacious spirit " that has represented the company for four generations.
In March last year the sprinter became the global ambassador of Molisana . He was chosen because he embodies the image of health and well-being due to a healthy and balanced diet. In fact, he declared that he had often eaten Molisana wholemeal pasta even before the start of the collaboration. The collaboration also led to the creation of two commercials , one 15 and one 30 seconds long, which show Marcell running, while the wheat grows around him until it turns golden. This support shows the alignment between times and sacrifices for an excellent raw material and the mettle of an athlete. Conclusion For this World Pasta Day it was nice to see how this fundamental ingredient for our culinary tradition is represented and told by companies and their communications. These are just some of the many campaigns that have celebrated pasta over the years. Do you know any others?