Post by account_disabled on Mar 5, 2024 3:29:39 GMT
A very valuable source of analysis are Instagram hashtags. In fact, thanks to hashtags we can reconstruct the identity of an entire reference category such as vegans, athletes, cyclists... If you want to produce empathetic content, it is important to analyze the hashtags of the different categories. Behind a hashtag there is people's lives. For example, by analyzing the hashtag #covid and scrolling through the photos and their description captions, you understand exactly how people experienced the quarantine, what they did, what they purchased, what they felt, what they think.
Behind the hashtag #vegan you see firsthand who vegans are, what dishes they love to cook and eat most. By reading the caption of the photo you can understand why they are vegan, what the main aspects of their life are, their emotions Belgium Phone Number and thoughts. Analyzing the related hashtags opens up new scenarios and opportunities to understand a person more deeply. By following a hashtag you will find the posts of industry influencers. Here you read the comments that people write. You will find many questions, doubts and emotions about your target from which you can start to create content that answers these questions and will certainly attract the attention of your target.
Please note: note down the most recurring and representative words and phrases of the target, understand their language and use everything in your texts. For example, under a yoga influencer's posts you find questions like “what music playlist do you use? How do you choose the mat?”. By designing and sharing empathetic content that puts people and not the product at the center of its strategies and communication, I assure you that you will become a brand to trust and therefore to buy from.
Behind the hashtag #vegan you see firsthand who vegans are, what dishes they love to cook and eat most. By reading the caption of the photo you can understand why they are vegan, what the main aspects of their life are, their emotions Belgium Phone Number and thoughts. Analyzing the related hashtags opens up new scenarios and opportunities to understand a person more deeply. By following a hashtag you will find the posts of industry influencers. Here you read the comments that people write. You will find many questions, doubts and emotions about your target from which you can start to create content that answers these questions and will certainly attract the attention of your target.
Please note: note down the most recurring and representative words and phrases of the target, understand their language and use everything in your texts. For example, under a yoga influencer's posts you find questions like “what music playlist do you use? How do you choose the mat?”. By designing and sharing empathetic content that puts people and not the product at the center of its strategies and communication, I assure you that you will become a brand to trust and therefore to buy from.