Post by account_disabled on Mar 6, 2024 3:55:04 GMT
SEM refers to all to the site to increase traffic and online presence . SEO deals with improving the organic (therefore free) positioning of a page on the SERP through On-Page and Off -Page optimization . SEA aims to increase traffic and conversions through paid ads. These ads take the form of text or images and appear prominently in the SERPs. SEA is the main source of income for online sellers. What are the advantages of SEA for e-Commerce? Helps improve brand awareness It offers a measurable tool: advertisers can track how much each ad cost and which ones were most successful It allows you to target your audience.
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