Post by account_disabled on Mar 7, 2024 10:19:11 GMT
We therefore return to the notion of digital culture . In particular, it is necessary to refer to those who, knowing the mechanisms in depth, have become professionals in the sector. This is the case, for example, of Valerio Bassan , who as a digital strategist, media innovation expert and journalist, manages to bring together three professional figures capable of providing fundamental support in defining an online communication strategy. Author, among other things, of Ellissi , a weekly newsletter on new trends in the media and the digital economy, he is a guest on the latest episode of E-coffee by L'Eco della Stampa . In this chat, Valerio makes available to the public some important reflections and interesting ideas for companies and users who want to understand in a more in-depth way what "being on the internet" means.
The interview starts from the notion of digital culture, defining Brazil Phone Number how " a company with a well-developed digital culture stands out for several key aspects. First of all, it is open to change and ready to adopt new technologies and digital approaches to improve internal and external processes. Furthermore, he has a clear understanding of his target audience online and knows how to reach them through appropriate digital channels ”. Added to this is how “ a robust digital culture also implies a data-driven mindset, where decisions are made based on information and analysis rather than intuition ”. To understand when a business communication strategy is proving effective, it is necessary to refer to the concept of Minimum Viable Product (MVP).
Translatable with the expression Minimum Functioning Product. That is to say that " when you are creating a new strategy, you need to start by testing an embryo of it and understanding the results ". This is a process that guarantees significant advantages. First of all, " don't go all-in, risking losing thousands or millions of euros towards something you don't know how it will go ". “ More and more often – explains Valerio Bassan – companies try to immediately find the complete solution to the problem, even though this is often the sum of many small problems ”. Another crucial aspect for a company, as a response to the " centralization of power in large digital platforms in the age of web 2.0 " is to " diversify its online presence ".
The interview starts from the notion of digital culture, defining Brazil Phone Number how " a company with a well-developed digital culture stands out for several key aspects. First of all, it is open to change and ready to adopt new technologies and digital approaches to improve internal and external processes. Furthermore, he has a clear understanding of his target audience online and knows how to reach them through appropriate digital channels ”. Added to this is how “ a robust digital culture also implies a data-driven mindset, where decisions are made based on information and analysis rather than intuition ”. To understand when a business communication strategy is proving effective, it is necessary to refer to the concept of Minimum Viable Product (MVP).
Translatable with the expression Minimum Functioning Product. That is to say that " when you are creating a new strategy, you need to start by testing an embryo of it and understanding the results ". This is a process that guarantees significant advantages. First of all, " don't go all-in, risking losing thousands or millions of euros towards something you don't know how it will go ". “ More and more often – explains Valerio Bassan – companies try to immediately find the complete solution to the problem, even though this is often the sum of many small problems ”. Another crucial aspect for a company, as a response to the " centralization of power in large digital platforms in the age of web 2.0 " is to " diversify its online presence ".